Why do you use preservatives?

Preservatives are only used in a few Vaasan breads, which have so-called long shelf life. Because rye bread is naturally acidic, no preservatives are needed in rye products.

Preservatives are naturally occurring acids, such as sorbic acid (found in rowan berries, for example). Preservatives prevent mould in the bread. In addition, in some coffee breads, the sweet or savory filling may contain preservatives. The filling manufacturer adds a preservative to their product to improve storage durability and product safety. If a preservative filling is used in the manufacture of the product, this is indicated on the package label. Omitting the preservative would reduce the shelf life of the product and jeopardise safety.