What does the Climate & Nature label on Vaasa bread packages mean?

The Climate & Nature label found on Vaasan's rye bread packages indicates that the rye we procure has been grown more sustainably than before. Climate & Nature from Lantmännen, the owner of Vaasan, is a farming programme for the future, where grain is grown according to farming criteria that reduce climate impact and support biodiversity. The cultivation programme is implemented in cooperation with Finnish contract farmers. With the measures of the programme, it is possible to reduce greenhouse gas emissions from domestic rye cultivation by up to 30 per cent compared to the average rye cultivation in 2015–2020, when the programme was not in use. The aim of the programme is to ensure the viability of cereals in the future by creating a profitable, productive and more sustainable way of farming.
More information: lantmannen.fi/ilmasto-ja-luonto.