Sustainability

It tastes good


Vaasan's value proposition – It tastes good – is at the core of our operations. It crystallizes the things that are important to us: good taste, responsibility, passion and healthiness.

We bake products for lovers of good bread that support sustainable living in terms of the climate, nature, and people's health and well-being.

We have identified the sustainability themes that are relevant to us and set measurable goals for our sustainability work, the achievement of which we monitor regularly.

A sustainable bread chain cannot be developed alone, which is why we cooperate with numerous partners, from field to table.

Sustainability themes that are important to us

Environment

For us at Vaasan, it is important to bake bread that tastes good. This means not only good taste and healthiness, but also that the bread is produced in a way that is sustainable for the environment and nature – all the way from the field to the table.

Our own climate and nature work focuses on science-based targets, net zero emissions in the value chain by 2050, energy efficiency, electrification of bakeries, and Lantmännen's Climate & Nature farming programme.

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Well-being

As fresh bread bakers, we are advocates for healthy food and an active lifestyle. We work to promote well-being extensively throughout the bread value chain. With our products, we want to support the overall well-being of bread eaters, which includes many everyday choices – the balance of exercise, healthy eating, rest and enjoyment.

The well-being and livelihood of other people in the value chain, such as farmers and our partners, is also important to us. As part of the food system, we want to help Finns eat within the limits of the planet's carrying capacity

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People

Vaasa would not be Vaasa without the people who develop the products, procure the raw materials, bake them into breads and sell the breads to customers. Everyone is important. A healthy and diverse personnel is a prerequisite for our success, which is why we invest in the well-being and safety of our personnel, strengthening our culture and developing their competence

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Sustainability Review

We have compiled a separate sustainability review for Vaasan, which provides our stakeholders with a concise package of the sustainability themes, measures and plans that are most important to us. Vaasan's sustainability information is also part of the Lantmännen Group's Annual and Sustainability Report.

Sustainability Review 2024