Introduction

 

Lantmännen Cooperative and its group companies ("Lantmännen" or "we") process the personal data of visitors and users of our websites, mobile applications and social media platforms ("Digital Channels"), as well as the personal data of individuals who participate in our campaigns or any of the Lantmännen Group companies'competitions organised by the Defence Forces or who contact us with customer problems.

This privacy policy describes how we process your personal data, what rights you have in relation to the processing and what cookies are used in connection with the Digital Channels.

This version of the data protection policy has been applied to Vaasan Oy's digital channels.

Your privacy is important to Lantmännen and we strive to provide a high level of protection in all processing of personal data. Lantmännen processes all personal data in accordance with applicable data protection laws. In the EU/EEA, the General Data Protection Regulation (GDPR) applies from 25 May 2018. As the majority of Lantmännen's companies are covered by European legislation, this data protection policy is based on the GDPR. Local data protection legislation outside the EU/EEA will be taken into account where appropriate.

Specific information about personal data may be provided in connection with Lantmännen's Digital Channels and will be applied primarily before these general instructions.

 

What is personal data?

Personal data refers to any information that can be directly or indirectly linked to a living, natural person in connection with the use of other data. This means that various data such as name, contact details, IP addresses, competition entries, purchase history, case data and photographs are personal data.

 

What personal data do we collect about you?

When you visit our Digital Channels

When you visit or use our Digital Channels, we may collect information that you choose to provide to us, such as your name, mailing address, email address, and phone number. We may also collect personal data through cookies, as described under the heading "About cookies – and how to avoid them".

When you participate in contests, other marketing events, evaluations, or product testing

If you participate in competitions or other marketing events organised by any company belonging to Lantmännen, your entries and other necessary information about you (e.g. for prize distribution) will be processed. If you participate in an evaluation of any of Lantmännen's products, your reviews and suggestions, as well as information about your gender and age, will also be processed. If you participate in product testing, we will also process information about any food allergies you may have.

When you contact our customer service, join an outlet club or otherwise contact us

When you contact us, for example, if you have a question from customer service or if you have questions about a complaint about a product manufactured by any of Lantmännen's internal companies, in addition to your basic and contact information, we may process information related to the case, your customer number, complaints, requests and other information. that you give us about yourself during the communication. Only information that you have reported yourself either by calling, sending an email, sending a letter or filling in an electronic form on the Vaasan.fi website will be entered in the register.

When you join our outlet club in the store by filling in a paper form, or by filling in an electronic form on the Vaasan.fi website, we only collect information about your email address. The rest of the information you provide is voluntary. You can check the information you have provided at the end of each outlet email via the link "Edit your information". You also have the right to prohibit the controller from processing your data. For this purpose, there is a link "Unsubscribe" at the end of each email, which you can click to delete your data from the register.

As part of the implementation of the service, data is transferred outside the EU/EEA area, for example. to our subcontractors. We ensure that the data transfer is carried out using the protection mechanisms required by data protection legislation at any given time, such as the European Commission's standard contractual clauses or the Privacy Shield system."

Purposes of processing your personal data

We process your personal data for various purposes, depending on whether you visit our Digital Channels, participate in our competitions, other marketing events, evaluations or product testing, or contact us for other reasons:

• To deliver the services or products you have ordered and to administer our contracts with you;
• To respond to your requests and communicate with you (e.g., handling returns and damages, complaints or comments, etc.);
• To handle legal transactions and respond to them, e.g. in the event of a dispute or litigation;
• To administer events, competitions and prizes. Competition entries may be published in connection with marketing;
• To monitor and evaluate Lantmännen's products, for example through taste testing panels;
• To maintain, develop, test and improve the Digital Channels and the technical platforms delivered to them;
• To create statistics regarding the use of the Digital Channels; and
• To market the products and services of Lantmännen's companies (including via e-mail and text or picture messages) that may be of interest to you. If you do not wish to receive such information, please contact us by sending an email to  dataskyddsombud@lantmannen.com. You can also unsubscribe from e-marketing by following the link in the email we send you.

 

Lawful basis for processing your personal data

Lantmännen will always process your personal data in accordance with applicable law. We process your personal data when it is necessary for the performance of a contract with you and to deal with any complaints or other problems. We also process your personal data when we have another legitimate interest and legitimate reason to do so, such as marketing our company to visitors to Digital Channels, developing Digital Channels or communicating with you (e.g. through customer service).

If Lantmännen would process your data for any purpose that requires your consent in accordance with applicable data protection laws, we will obtain this consent in advance.

 

Abolition

Lantmännen will only process your personal data for as long as is necessary to fulfil the purposes for which the processing is carried out. We have defined the necessary measures to ensure that your data is deleted after this.

 

Safeguards to protect personal data

Lantmännen protects your personal data with a high level of protection and has implemented the necessary technical and organizational safeguards for this purpose to protect your personal data from unauthorized access, alteration, dissemination and destruction. Access to the data is only available to those persons who have a need for it due to their work.

 

Restrictions on the disclosure of information

Lantmännen may appoint external partners to perform activities on behalf of Lantmännen, such as providing IT services or assisting with marketing, data analysis and statistics. Providing these services may mean that Lantmännen's partners both outside and inside the EU/EEA have access to your personal data. Companies that process personal data on behalf of Lantmännen must always sign an agreement with Lantmännen so that we can ensure a high level of protection of personal data also in the hands of our partners. Special safeguards are implemented in the case of a partner outside the EU/EEA, such as the signing of contracts that include standard contractual clauses approved by the European Commission and available on the European Commission's website.

Lantmänsen may also disclose personal data to third parties, such as the police and public authorities, if it is related to a criminal investigation or if we are otherwise required by law or official decisions to disclose this data.

Lantmännen does not disclose your personal data to any extent other than as described in this section.

 

External links

Lantmännen's Digital Channels may sometimes contain links to external websites or services that we do not control. If you follow a link to an external website, we recommend that you familiarise yourself with the personal data processing policy and cookie information applicable to this website. This privacy policy only applies to Lantmännen's Digital Channels.

 

Koulunäkki app

App name: Koulunäkki Dream Team

App developer: Monkfish Creative Oy, wörksite

The following data is collected on the users of the Koulunäkki application:

Contact information required to create an account

Cookie that identifies the user

Other cookies in accordance with this privacy policy, if the user has accepted them

The app uses your device's storage space to store a cookie.
The cookie used by the app is deleted when the app is removed from the device.
By using the App, the user agrees to this Privacy Policy.

Right to information and to lodge a complaint

You have certain rights towards the Lantmännen company that acts as the controller of your personal data (see contact details below):

• Right of access (register extract) – the right to obtain confirmation and information about the processing of your personal data.
• Right to rectification – the right to have inaccurate data rectified.
• Right to erasure – the right to have your data erased. This right is limited to the data that, in accordance with the law, can only be processed with your consent, if you withdraw your consent and object to the processing.
• Right to restriction of processing – the right to request that the processing of your personal data be restricted, for example if you object to the accuracy of the data. Lantmännen's access to the information will be restricted for the duration of the investigation.
• Right to data portability – the right to request that personal data be transferred from one controller to another. This right is limited to the information you have provided to us yourself.
• Right to object to direct marketing – the right to request that your information not be used for direct marketing purposes, such as phone calls or postal advertising.
• Right to complain about activities to an authority – the right to complain about the processing of personal data by the controller to the competent data protection authority.

If you wish to review, rectify or delete your personal data, please contact us by email: dataskyddsombud@lantmannen.com.

 

About cookies – and how to avoid them

Lantmännen's use of cookies

We use cookies on our website. A cookie is a small text file that is placed on your computer, for example, to enable certain features on our websites, such as navigation. We also use cookies to create statistics about the number of visitors to our website and to obtain information about how the website is used. This information helps us to develop and optimize the website. We also use cookies to see which ads are relevant to you and to evaluate our advertising campaigns. These cookies track, for example, whether you have seen an advertisement for a group company on another website and thus been redirected to Lantmännen's website.

The information collected through the use of cookies on our websites is only used for Lantmännen's own purposes, i.e. not for the purposes of third parties. Cookies are sometimes used to collect information that is considered personal information, such as your IP address and information related to your IP address, but not personal information that can be directly linked to you personally.

Cookies can either be automatically deleted when the user closes the web browser (so-called "session cookies") or stored on the user's computer so that subsequent visits to the website are possible (so-called "persistent cookies"). Persistent cookies are also automatically deleted after a certain period of time.

The cookies used in this Digital Channel are described in the table below.

 

Name	Type and purpose of the cookie	Information we keep	Retention period
Google Analytics: _utmat	Used to manage the time interval for Google Analytics requests.	A tool to analyze visitor behavior, improve customer experience, and ensure website functionality.	Remove after 10 minutes.
Google Analytics: _utma	Used to separate users and sessions. The cookie is updated every time the website is visited and the data is sent to Google Analytics.	A tool to analyze visitor behavior to improve the customer experience and ensure the functionality of the website.	Removed after two years from the last visit (updated as used).
Google Analytics: _utmb	Used to assign new sessions based on each page visit. The cookie is updated every time the website is visited and the data is sent to Google Analytics.	A tool for analyzing visitor behavior, improving the customer experience, and ensuring website functionality.	Deleted 30 minutes after the last visit (updated as used).
Google Analytics: _utmc	Used to set up new sessions on each visit. The cookie is updated every time the website is visited and the data is sent to Google Analytics.	A tool to analyze visitor behavior to improve the customer experience and ensure the functionality of the website.	Deleted when the web browser is closed.
Google Analytics: _utmz	Records the source of web traffic or a campaign that explains how the user ended up on the website. The cookie is updated every time the website is visited and the data is sent to Google Analytics.	These cookies are used to display advertisements that are relevant to the visitor and to determine how many visitors see the Customer's advertising campaign on another website and then make a purchase on the Customer's website, and to evaluate the Customer's advertising campaigns.	Removed after 6 months from the last visit (updated as used).
Google Analytics: _ga	Identifies the same browser visits across a single website.	Unique anonymous random identifier	Removed 2 years after the last visit.
Google Analytics: _gid	Identifies the same browser visits across a single website.	Unique anonymous random identifier	Removed 1 day after the last visit.
Google Analytics: _gat	Limits the number of invitations sent to Google Analytics	Always "1"	Remove after 1 minute.
Publication system: pll_language	Remembers the language selected by the user.	Language code, e.g. "fi".	Deleted 540 minutes after the last visit.

How to avoid cookies

You can prevent the use of cookies by changing the settings of your web browser so that it automatically blocks the storage of cookies or notifies you whenever a website asks you to store a cookie. You can also delete previously stored cookies through your web browser. If you block cookies, this may affect the usability of the website.

 

Social Media

The website sometimes contains embedded content and social media sharing tools. These service providers may therefore use cookies on Lantmännen's website. Lantmännen does not have access to or control these cookies or the information they collect. You will therefore need to check the websites of the third parties in question to learn more about cookies and how to refuse to receive them.

 

Contact information for questions about personal data and cookies

Lantmännen ek för, or, where applicable, another company in the Lantmännen Group, is the data controller regarding the processing of your personal data. If you have any questions about how Lantmännen ek för processes your personal data or uses cookies, or if you would like the contact details of an appointed Data Protection Officer/Person responsible for personal data matters, please contact the Data Protection Officer/person responsible for personal data matters sent by Lantmännen ek för. e-mail to dataskyddsombud@lantmannen.com.

 

Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation).